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Intensive Serum Foundation SPF 40/30

Radiance-boosting serum foundation

Foundation
Your match
Your perfect matchYour Perfect Match Rich brown with yellow and red undertones, slightly more red for deepest skin
Your perfect matchYour Perfect Match
All Shades

Radiance-boosting serum foundation

$82.00
30 ML
| 30 ML
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Free Mini Best in Beauty Set on orders $90+. Use code: GLAM at checkout.

What it is
Our serum foundation with SPF—infused with 75% skin-caring ingredients, including Cordyceps—provides a plumper and more radiant look instantly and over time. This tone-perfecting dewy serum foundation gives skin seamless, buildable coverage that lasts for 12 hours.
Use it with
Full Coverage Face Brush
Full Coverage Face Brush
$57.00
Intensive Serum Concealer
Intensive Serum Concealer
13 shades
$55.00
Your perfect matchYour Perfect Match
All Shades
  • Warm Espresso Rich brown with yellow and red undertones, slightly more red for deepest skin
  • Espresso (N-112) Rich brown with a balance of yellow and red undertones for deepest skin
  • Chestnut (W-108) Rich brown with red undertones for rich skin
  • Walnut (W-098) Deep brown with red undertones for deep skin
  • Warm Walnut (W-096) Deep brown with yellow undertones for deep skin
  • Neutral Warm Walnut Deep brown with yellow and brown undertones for deep skin
  • Warm Almond (W-086) Dark brown with yellow undertones for dark skin
  • Almond (C-084) Dark brown with a red undertone for dark skin
  • Golden (W-074) Medium dark beige with golden yellow undertones for medium dark skin
  • Warm Honey (W-066) Medium dark beige with golden yellow undertones for medium dark skin
  • Honey (W-064) Medium dark beige with yellow undertones for medium dark skin
  • Neutral Cool Honey Medium dark beige with pink and yellow undertones for medium dark skin
  • Warm Natural (W-056) Medium beige with yellow undertones; for medium skin
  • Natural Tan (W-054) Medium beige with yellow undertones; for medium olive skin
  • Natural (N-052) Medium beige with a balance of yellow & pink undertones; slightly more yellow; for medium skin
  • Warm Beige (W-046) Light medium beige with yellow undertones; for light to medium skin
  • Beige (N-042) Light medium beige with a balance of pink and yellow undertones; for light to medium skin
  • Warm Sand (W-036) Light beige with yellow undertones; for light skin
  • Cool Sand (C-036) Light beige with pink undertones; for light skin.
  • Sand (N-032) Light beige with a balance of yellow & pink undertones; slightly more yellow; for light skin
  • Cool Ivory (C-026) Very light beige with pink undertones; for very light skin
  • Warm Ivory (W-026) Very light beige with yellow undertones; for very light skin
  • Neutral Ivory Light beige with neutral undertones
  • Ivory (C-024) Very light beige with a balance of pink and yellow undertones; for very light skin
  • Warm Porcelain (W-016) Extra light beige with yellow undertones; for pale skin.
  • Porcelain (N-012) Extra light beige with a balance of yellow & pink undertones; for pale skin.
  • Alabaster (C-004) Lightest beige with a hint of pink undertone; for palest skin.
Select
TOP REVIEWS

"I've being using this foundation for over a year and seen many improvements in the way my skin looks and feels. If you're looking for healthy-looking skin, and medium-to-buildable coverage, then you won't be disappointed."

Dosia
From London

"Made my skin feel buttery, not greasy or sticky. Scent is nice, and did not clog my pores."

Sailor Saturn
From Texas

"The finish is so beautiful. My skin looks fresh all day, and it's incredibly skinlike. Love that it is also SPF 40."

Alex
From New Zealand

"This is lightweight with the perfect coverage, the glow makes my skin look so fresh and bright. I finally found a concealer that works for me especially in the hot climate I live in."

Juliet
From Florida

Origin story

LIPSTICK WITH
TRUE COLORS
The laid-back lip has been our thing since the beginning. In 1991, we changed the game with 10 neutral lipsticks—a bold move in a beauty world of brights. Three decades later, we’ve gone back to our roots with an updated lineup of Luxe Lip Color, formulated with a neutral base to flatter every skin tone. It’s the can’t-live-without-it lipstick. Bolds that enhance but never overpower. Neutrals that brighten but never wash out.
BENEFITS AND CLAIMS
Give brows a smoother, fuller look in seconds—no salon required.
BRIGHTER LOOK
Delivers lasting radiance with Ginseng and 10x more Cordyceps.

LONGER WEAR

Perfects with fuller coverage and 12-hours of non-caking, non-creasing, non-streaking color-true wear
COMPREHENSIVE PROTECTION
Defends against damaging UVA/UVB rays, pollution, and blue light
WHAT’S INSIDE
Explore the Ingredient Glossary
Cordyceps
CORDYCEPS
Helps visibly reenergize skin to boost
radiance over time
Ginseng Root
GINSENG
Helps revive skin’s natural energy for
a visibly healthy-looking glow
HYALURONIC ACID
HYALURONIC ACID
Helps replenish moisture levels to hydrate,
plump, and soften skin
Find Your Formula
Virtual Artistry Consultations
Book an appointment with an artist for tailored-to-you advice.
BOOK NOW
Virtual Shade Matching
Get instant results with our online tool.
TRY IT NOW
The Foundation Guide
Not sure which formula and finish are right for you? Start here.
EXPLORE NOW
At-Home Sampling
Our foundation shade sampling card makes it easy to swatch on your time.
ORDER SAMPLE
The Shade Finder
Take our quiz to find your perfect shade in any of our foundations.
GET MATCHED
FREE SHIPPING
Get free shipping and returns on all foundations, correctors, concealers and powders.
SEE DETAILS
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@BOBBIBROWN
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YOUR QUESTIONS, ANSWERED
Learn more
WHAT ARE THE BENEFITS OF SERUM FOUNDATION? 

Infused with 75% skin-caring ingredients, including Cordyceps, our Intensive Serum Foundation provides a plumper and more radiant look instantly and over time.

WHAT’S THE DIFFERENCE BETWEEN INTENSIVE SERUM FOUNDATION AND OTHER BOBBI BROWN FOUNDATIONS? 

This tone-perfecting, dewy foundation gives skin seamless, buildable, medium to full coverage that lasts for 12 hours. Use our Virtual Try-On to find the right formula and shade for you. Or chat with us for help.

IS BOBBI BROWN INTENSIVE SERUM FOUNDATION GOOD FOR MATURE SKIN? 

Our Intensive Serum Foundation is just what mature (we call it ageless) skin needs to nourish, protect, and enhance your skin.

HOW DO I CHOOSE THE RIGHT SHADE OF FOUNDATION? 

Find your shade by swatching a small amount of foundation from your cheek to your jawline in a shade close to your skin tone. The right shade will blend seamlessly into your skin. Double-check on your forehead because that’s where you get the most sun exposure, and skin can be a deeper tone. For more help, use our Virtual Try-On or Beauty Chat.

HOW DO I APPLY SERUM FOUNDATIONS? 

Apply with your fingers, smoothing with our Full Coverage Face Brush (sold separately) for a second-skin finish.

WHICH CONCEALER GOES WITH INTENSIVE SERUM FOUNDATION SPF 40/30? 

Our Intensive Serum Concealer brightens and evens imperfections for a fresher, more rejuvenated look—instantly. It’s the perfect complement to Intensive Serum Foundation.

HOW DO I FIND A CONCEALER SHADE TO MATCH MY FOUNDATION? 

Our shade names should give you a starting point. They’re designed to help you find your skin-true match in every shade family. Not sure? You can always chat with us for help or try our Virtual Try-On.

SHOULD FOUNDATION GO ON THE EYELIDS? 

We don’t recommend it. Applying foundation to eyelids can cause eyeshadow to crease and compromise its wear.

Intensive Serum Foundation SPF 40/30
$82.00
30 ML
| 30 ML
Warm Espresso
Add to bag