DO GOOD
Looking Good.
Doing Better.
More sustainable products and packaging. Increased ingredient transparency. Continued advocacy for women and girls worldwide. These commitments we are working on directly support our original promise: to enhance everyone’s true beauty. Because doing good always looks good.

sustainability

We’re doing our part to help reduce our environmental impact because we love our planet—it’s as simple as that. We’re aiming to eliminate excess packaging, increase our use of post-consumer recycled materials, and develop refillable alternatives.

We’re well on our way to meeting our sustainability goals by 2025:

75% of packaging is recyclable, refillable, reusable, recycled, or recoverable

Right now, we’re more than halfway there — 49% recyclable, refillable, reusable, recycled, or recoverable (as of fiscal year 2021)

50%+ additional post-consumer recycled (PCR) material in packaging

We are increasing the amount of PCR in our packaging by 50% by 2025 (as compared to 2019 baseline), and beginning in 2021, we are starting to incorporate a minimum of 30% PCR into new compact launches

100% FSC-certified forest-based fiber cartons

We’re already at 84%+

Ingredient
Transparency

We source skin-loving ingredients that
keep you fresh and glowing. Our formulas
are meticulously crafted to be safe,
non-irritating, and uncompromising in
performance, wear, and care.

Citizenship

We work hard to help empower women and girls worldwide. Our Pretty Powerful Fund partners with nonprofits around the globe to fight for gender equality through education.

We love our planet, so we’re doing our part to protect it. We are working to make Bobbi Brown a more sustainable makeup brand by reducing packaging, creating more refillable makeup, and sourcing responsibly. We strive to offer more environmentally friendly makeup to help reduce our environmental impact. We have created a set of sustainability goals to meet by 2025 that will help make Bobbi Brown an eco-friendly makeup brand, and we are already well on our way to meeting them. Our first goal is to have 75% of packaging be recyclable, refillable, reusable, recycled, or recoverable. Right now, we’re more than halfway there. Second, we aim to have 50%+ additional post-consumer recycled (PCR) material in packaging. We are increasing the amount of PCR in our packaging by 50% by 2025 (as compared to 2019 baseline), and beginning in 2021, we are starting to incorporate a minimum of 30% PCR into new compact launches. And third, we plan to have 100% FSC-certified forest-based fiber cartons, and we’re already at 84%+.