Our Story
EFFORTLESS BEAUTY SINCE 1991Â
30+ years of effortless, just-right makeup that helps you look put-together—every time.
It began with 10 lipsticks
Our original lineup of universally flattering brown-based lipsticks helped change the face of beauty with a natural-looking approach to makeup.
Shades for all skin
From complexion to lip, an inclusive shade range has been our standard since day one—makeup that enhances everyone's unique skin tone.
EASY ARTISTRY
While our roots are in artistry, our aim has always been ease. Because putting a few products together is all it should take to look put-together
24-hour cream eyeshadow stick
Your match
Lavender
A bright lavender (shimmer)
0.05 oz/1.6 g
$34.00
$34.00
$34.00
27 shades
0.05 oz/1.6 g
Bestselling hydrating moisturizer & multivitamin makeup primer
$69.00
$69.00
$69.00
3 sizes
50 ml
A no-fuss sparkle eyeshadow with a dewy touch & 12-hour wear
Your match
Brilliant Honey
NewA sparkling gold with multi-colored pearl
.07 oz/1.9 g
$34.00
$34.00
$34.00
5 shades
.07 oz/1.9 g
24-hour hydrating matte foundation, available in 53 shades
Your match
Warm Beige (W-046)
A light medium beige with yellow undertones; for light to medium skin
1 fl oz/30 ml
$57.00
$57.00
$57.00
53 shades
1 fl oz/30 ml
Discoloration neutralizer for undereyes & face
Your match
Light Bisque
Light soft pink: corrects blue/purple/red discoloration
3g
$35.00
$35.00
$35.00
15 shades
3g
Hydrating and plumping lip balm that softens and smooths lips with color that blooms as it adjusts to pH.
Your match
Bare Pink (213)
BestsellerA sheer pink tint
0.08 oz / 2.5 g
$39.00
$39.00
$39.00
8 shades
0.08 oz / 2.5 g
On-the-go cream foundation stick
Your match
Warm Ivory (W-026)
A fair beige with light yellow undertones; for fair skin
0.31 oz/9 g
$57.00
$57.00
$57.00
42 shades
0.31 oz/9 g
Color and moisture in one easy swipe
Your match
Flirty Peach (50)
A neutral peachy pink
0.28 oz / 8 g
$24.50 $35.00
$24.50 $35.00
$24.50 $35.00
10 shades
0.28 oz / 8 g
Pigmented waterproof eyeliner for high intensity definition
Your match
Cacao
A matte dark chocolate brown
 0.04 oz / 1.2 g
$28.00
$28.00
$28.00
7 shades
 0.04 oz / 1.2 g
Full-coverage under eye color corrector
Your match
Bisque
Medium soft pink: corrects blue/purple/red discoloration. Try Corrector Stick in Bisque.
0.05 oz/1.4 g
$35.00
$35.00
$35.00
11 shades
0.05 oz/1.4 g
Long-wearing, volumizing mascara
$41.00
$41.00
$41.00
2 sizes
0.2 oz/5.9 ml
Bold, skincare-infused lipstick
Your match
Neutral Rose (315)
A neutral pinky rose
3.8g
$45.00
$45.00
$45.00
25 shades
3.8g
Silky, oil-free powder formula
Your match
Warm Honey (W-066)
A deep tanned beige with yellow and golden undertones; for medium to dark skin
0.38 oz/11 g
$57.00
$57.00
$57.00
17 shades
0.38 oz/11 g
Playful, effortless lipstick
Your match
Ruby (808)
Last ChanceA mid-tone ruby red
0.12 oz/3.4 g
$35.00
$35.00
$35.00
17 shades
0.12 oz/3.4 g
Smudge-proof, waterproof eyeliner
Your match
Black Ink
A true black, matte
0.1 oz/3 g
$37.00
$37.00
$37.00
4 shades
0.1 oz/3 g
Gentle makeup oil cleanser
$65.00
$65.00
$65.00
3 sizes
200ml
Radiance-boosting serum foundation
Your match
Warm Beige (W-046)
BestsellerA light medium beige with yellow undertones; for light to medium skin
30 ml
$84.00
$84.00
$84.00
23 shades
30 ml
Hydrating under eye primer
$66.00
$66.00
$66.00
15 ml
Oil-controlling setting powder
Your match
Warm Espresso
A deepest warm brown
$55.00
$55.00
$55.00
10 shades
Long-lasting under eye concealer stick
Your match
Beige
A medium beige with yellow undertones; for light to medium skin
3g
$35.00
$35.00
$35.00
18 shades
3g
Velvety lip liner
Your match
Rum Raisin (12)
A medium plum brown
0.04 oz
$35.00
$35.00
$35.00
12 shades
0.04 oz
24-hour hydrating foundation
Your match
Warm Beige (W-046)
A light medium beige with yellow undertones; for light to medium skin
13 ml.
$20.30 $29.00
$20.30 $29.00
$20.30 $29.00
15 shades
13 ml.
Light, summer-inspired perfume
$93.00
$93.00
$93.00
1.7 fl oz/50 ml
Ultra-moisturizing Face Cream, now refillable.
$118.00
$118.00
$118.00
2 sizes
50 ml
Long-wearing, waterproof eyebrow pencil, now refillable
Your match
Warm Blonde
A warm ash-blonde
.33g
$46.00
$46.00
$46.00
12 shades
.33g
Refill for Long-Wear Brow Pencil.
Your match
Warm Blonde
A warm ash-blonde
.33g
$30.00
$30.00
$30.00
12 shades
.33g
Revitalizing under eye cream, now refillable.
$100.00
$100.00
$100.00
2 sizes
15 ml
Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*
$86.00
$86.00
$86.00
30 ml
Soft, natural-look powder blush
Your match
Pale Pink
A light cool pastel pink
3.5g
$36.00
$36.00
$36.00
11 shades
3.5g
Rich yet lightweight moisturizer
$69.00
$69.00
$69.00
1.7 oz./ 50 ml
Pearl-infused highlighter
Your match
Pink Glow
A soft pink shimmer
0.28 oz/8 g
$58.00
$58.00
$58.00
8 shades
0.28 oz/8 g
A custom 4-piece eye set that includes full-size bestselling products | $137 value
$137 value
$99.00
$99.00
$99.00
$137 value
Non-drying matte lipstick
Your match
Pink Suede (450)
A neutral nude pink
3.5g/0.12oz​
$45.00
$45.00
$45.00
12 shades
3.5g/0.12oz​
Ultra-fine, micro eyebrow pencil
Your match
Grey Blonde
A yellowy ashy grey
0.06g
$25.00
$25.00
$25.00
12 shades
0.06g
Waterproof, fine-tip eyeliner with 24-hour wear
Your match
Rich Chocolate
A neutral brown
0.03 oz/1.1 g
$34.00
$34.00
$34.00
5 shades
0.03 oz/1.1 g
A multitasking, easy, on-the-go, natural-looking cream color for cheeks and lips.
Your match
Rose
A warm rose
0.13 oz/3.8 ml
$36.00
$36.00
$36.00
8 shades
0.13 oz/3.8 ml
Foundation brush for full coverage
$63.00
$63.00
$63.00
5.29"L
Metallic shimmer eyeshadow
Your match
Moonstone
A pale pink gold high sparkle
1.8g
$45.00
$45.00
$45.00
4 shades
1.8g
Hydrating, conditioning plump complex with boosting botanical oils and hyaluronic acid.
Your match
Bare Pink
Bestseller 6 ml
$39.00
$39.00
$39.00
8 shades
6 ml
A custom 3-piece eye set including 2 full-sizes and a deluxe mini | $114 value
$114 value
$72.00
$72.00
$72.00
$114 value
Hydrating tinted moisturizer
Your match
Rich 2
A rich neutral
50ml
$49.00
$49.00
$49.00
17 shades
50ml
Silky face oil for dry skin
$80.00
$80.00
$80.00
1 fl.oz./ 30ml
Gentle eye-makeup remover
$35.00
$35.00
$35.00
3.4 fl.oz./100ml
Festive new shades of skincare-infused lipstick
Your match
Cool Pink
A medium cool pink in satin finish
3.5g
$31.50 $45.00
$31.50 $45.00
$31.50 $45.00
3.5g
Gentle, effective brush cleaner
$21.00
$21.00
$21.00
3.4 fl oz/100 ml
Glow-boosting, translucent powderÂ
Your match
Nude
A ideal for light to medium skin tones
0.23 oz/6.6 g
$65.00
$65.00
$65.00
3 shades
0.23 oz/6.6 g
Moisturizer for glowing skin
Your match
Bare Glow
A bare, natural glow with ultra-fine pearl pigments
30 ml
$87.00
$87.00
$87.00
30 ml
Balancing and restoring facial toner
$44.00
$44.00
$44.00
6.7 fl. oz./ 200 ml
Versatile eyebrow gel for natural brows
Your match
Blonde
A medium ash brown; for warm medium blonde to medium brown hair
4.4 ml
$35.00
$35.00
$35.00
8 shades
4.4 ml
A custom 2-step skincare and foundation set including 2 deluxe minis | $54 value
$54 value
$38.00
$38.00
$38.00
$54 value
Artist-curated cream eyeshadow pairs
Your match
Pyrite / Muted Taupe
Pyrite: A shimmering taupe with silver, pink & gold sparkle; Muted Taupe: A neutral taupe
1.6g
$43.00
$43.00
$43.00
6 shades
1.6g
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