Our Story
EFFORTLESS BEAUTY SINCE 1991Â
30+ years of effortless, just-right makeup that helps you look put-together—every time.
It began with 10 lipsticks
Our original lineup of universally flattering brown-based lipsticks helped change the face of beauty with a natural-looking approach to makeup.
Shades for all skin
From complexion to lip, an inclusive shade range has been our standard since day one—makeup that enhances everyone's unique skin tone.
EASY ARTISTRY
While our roots are in artistry, our aim has always been ease. Because putting a few products together is all it should take to look put-together.
Hydrating multivitamin moisturizer + 24-hour primer with niacinamide, Vitamin C & hyaluronic acid
$52.50 $70.00
$52.50 $70.00
$52.50 $70.00
3 sizes
1.7 oz/50 ml
24-hour cream eyeshadow stick
Your match
Vanilla
A warm cream (matte)
0.05 oz/1.6 g
$25.50 $34.00
$25.50 $34.00
$25.50 $34.00
27 shades
0.05 oz/1.6 g
24-hour hydrating matte foundation, available in 53 shades
Your match
Warm Beige (W-046)
A light medium beige with yellow undertones; for light to medium skin
1 fl oz/30 ml
$43.50 $58.00
$43.50 $58.00
$43.50 $58.00
53 shades
1 fl oz/30 ml
Discoloration neutralizer for undereyes & face
Your match
Light Bisque
Light soft pink: corrects blue/purple/red discoloration
3g
$26.25 $35.00
$26.25 $35.00
$26.25 $35.00
15 shades
3g
Silky, oil-free powder formula
Your match
Warm Honey (W-066)
A deep tanned beige with yellow and golden undertones; for medium to dark skin
0.38 oz/11 g
$42.75 $57.00
$42.75 $57.00
$42.75 $57.00
17 shades
0.38 oz/11 g
Hydrating and plumping lip balm that softens and smooths lips with color that blooms as it adjusts to pH.
Your match
Bare Pink (213)
A sheer pink tint
0.08 oz / 2.5 g
$29.25 $39.00
$29.25 $39.00
$29.25 $39.00
10 shades
0.08 oz / 2.5 g
Bold, skincare-infused lipstick
Your match
Neutral Rose (315)
A neutral pinky rose
3.8g
$33.75 $45.00
$33.75 $45.00
$33.75 $45.00
25 shades
3.8g
Color and moisture in one easy swipe
Your match
Desert Rose
New ShadeOnline Exclusive
A neutral pink
0.28 oz/8 g
$26.25 $35.00
$26.25 $35.00
$26.25 $35.00
13 shades
0.28 oz/8 g
Ultra-moisturizing Face Cream, now refillable.
$90.00 $120.00
$90.00 $120.00
$90.00 $120.00
2 sizes
50 ml
Holiday gift set featuring 2 full-size bestselling moisturizer & primers | $140 Value
$95.00
$95.00
$95.00
$140 value
Revitalizing under eye cream, now refillable.
$75.00 $100.00
$75.00 $100.00
$75.00 $100.00
2 sizes
15 ml
Radiance-boosting serum foundation
Your match
Warm Beige (W-046)
BestsellerA light medium beige with yellow undertones; for light to medium skin
30 ml
$63.00 $84.00
$63.00 $84.00
$63.00 $84.00
23 shades
30 ml
Oil-controlling setting powder
Your match
Soft Sand
A medium beige
$41.25 $55.00
$41.25 $55.00
$41.25 $55.00
10 shades
Pigmented waterproof eyeliner for high intensity definition
Your match
Cacao
A matte dark chocolate brown
0.04 oz / 1.2 g
$21.00 $28.00
$21.00 $28.00
$21.00 $28.00
6 shades
0.04 oz / 1.2 g
Waterproof, fine-tip eyeliner with 24-hour wear
Your match
Rich Chocolate
A neutral brown
0.03 oz/1.1 g
$25.50 $34.00
$25.50 $34.00
$25.50 $34.00
5 shades
0.03 oz/1.1 g
Long-lasting under eye concealer stick
Your match
Beige
A medium beige with yellow undertones; for light to medium skin
3g
$26.25 $35.00
$26.25 $35.00
$26.25 $35.00
18 shades
3g
Metallic shimmer eyeshadow compact
Your match
Moonstone
A pale pink gold high sparkle
1.8g
$33.75 $45.00
$33.75 $45.00
$33.75 $45.00
5 shades
1.8g
Festive holiday cracker with 2 full-size Eyeshadow Sticks in bestselling shades | $68 value
Your match
Taupe & Bellini
Taupe - A warm mid-tone taupe with a matte finish
Bellini - A shimmering champagne with a multichrome finish
Bellini - A shimmering champagne with a multichrome finish
$68 value
$34.00
$34.00
$34.00
$68 value
Gentle makeup oil cleanser
$48.75 $65.00
$48.75 $65.00
$48.75 $65.00
3 sizes
200ml
Smudge-proof, waterproof eyeliner
Your match
Espresso Ink
A black-brown, matte
0.1 oz/3 g
$27.75 $37.00
$27.75 $37.00
$27.75 $37.00
4 shades
0.1 oz/3 g
Mini lip glosses in shades of bright pinks or sheer neutrals | $66 value
Your match
Holiday Sheer
Bare Sparkle - A pearlescent champagne
Force of Nature - A medium pink brown
In the Buff - A beige rose
Force of Nature - A medium pink brown
In the Buff - A beige rose
$66 value
$30.00
$30.00
$30.00
2 shades
$66 value
2 full-size summer-inspired perfumes | $186 value
$110.00
$110.00
$110.00
$186 value
A no-fuss sparkle eyeshadow with a dewy touch & 12-hour wear
Your match
Brilliant Moonstone
A sparkling pale champagne
.07 oz/1.9 g
$25.50 $34.00
$25.50 $34.00
$25.50 $34.00
5 shades
.07 oz/1.9 g
Long-wearing, volumizing mascara
$30.75 $41.00
$30.75 $41.00
$30.75 $41.00
2 sizes
0.2 oz/5.9 ml
Hydrating under eye primer
$49.50 $66.00
$49.50 $66.00
$49.50 $66.00
15 ml
Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*
$64.50 $86.00
$64.50 $86.00
$64.50 $86.00
30 ml
Velvety lip liner
Your match
Rum Raisin (12)
A medium plum brown
0.04 oz
$26.25 $35.00
$26.25 $35.00
$26.25 $35.00
12 shades
0.04 oz
Light, summer-inspired perfume
$69.75 $93.00
$69.75 $93.00
$69.75 $93.00
1.7 fl oz/50 ml
Long-wearing, waterproof eyebrow pencil, now refillable
Your match
Warm Blonde
A warm ash-blonde
.33g
$34.50 $46.00
$34.50 $46.00
$34.50 $46.00
12 shades
.33g
Refill for Long-Wear Brow Pencil.
Your match
Warm Blonde
A warm ash-blonde
.33g
$22.50 $30.00
$22.50 $30.00
$22.50 $30.00
12 shades
.33g
Pearl-infused highlighter
Your match
Pink Glow
A soft pink shimmer
0.28 oz/8 g
$43.50 $58.00
$43.50 $58.00
$43.50 $58.00
6 shades
0.28 oz/8 g
Soft, natural-look powder blush
Your match
Desert Pink
A medium-deep cool pink
3.5g
$27.00 $36.00
$27.00 $36.00
$27.00 $36.00
11 shades
3.5g
Rich yet lightweight moisturizer
$52.50 $70.00
$52.50 $70.00
$52.50 $70.00
1.7 oz./50 ml
Artist-curated cream eyeshadow pairs
Your match
Pyrite / Muted Taupe
Pyrite: A shimmering taupe with silver, pink & gold sparkle; Muted Taupe: A neutral taupe
1.6g
$32.25 $43.00
$32.25 $43.00
$32.25 $43.00
6 shades
1.6g
Balancing and restoring facial toner
$33.75 $45.00
$33.75 $45.00
$33.75 $45.00
6.7 fl. oz./200 ml
On-the-go cream foundation stick
Your match
Warm Ivory (W-026)
A fair beige with light yellow undertones; for fair skin. Try Weightless Skin Foundation in shade Warm Ivory / Neutral Warm Ivory or Concealer Stick in shade Warm Ivory.
0.31 oz/9 g
$57.00
$57.00
$57.00
42 shades
0.31 oz/9 g
Playful, effortless lipstick
Your match
Ruby (808)
A mid-tone ruby red. Try Extra Lip Tinted Balm in Bare Raspberry or Bare Claret.
0.12 oz/3.4 g
$35.00
$35.00
$35.00
17 shades
0.12 oz/3.4 g
Non-drying matte lipstick
Your match
Pink Suede (450)
A neutral nude pink
3.5g/0.12oz​
$33.75 $45.00
$33.75 $45.00
$33.75 $45.00
12 shades
3.5g/0.12oz​
Ultra-fine, micro eyebrow pencil
Your match
Grey Blonde
A yellowy ashy grey
0.06g
$18.75 $25.00
$18.75 $25.00
$18.75 $25.00
12 shades
0.06g
A multitasking, easy, on-the-go, natural-looking cream color for cheeks and lips
Your match
Powder Pink
A light pink
0.13 oz/3.8 ml
$27.00 $36.00
$27.00 $36.00
$27.00 $36.00
8 shades
0.13 oz/3.8 ml
Full-coverage under eye color corrector
Your match
Light to Medium Bisque
Light to medium soft pink: corrects blue/purple/red discoloration. Try Corrector Stick in Light to Medium Bisque.
0.05 oz/1.4 g
$35.00
$35.00
$35.00
11 shades
0.05 oz/1.4 g
Hydrating, conditioning plump complex with boosting botanical oils and hyaluronic acid.
Your match
Bare Pink
6 ml
$29.25 $39.00
$29.25 $39.00
$29.25 $39.00
8 shades
6 ml
Hydrating tinted moisturizer
Your match
Light 3
A light neutral beige
50ml
$36.75 $49.00
$36.75 $49.00
$36.75 $49.00
17 shades
50ml
Silky face oil for dry skin
$60.00 $80.00
$60.00 $80.00
$60.00 $80.00
1 fl.oz./ 30ml
Festive new shades of skincare-infused lipstick
Your match
Cool Pink
A medium cool pink in satin finish
3.5g
$31.50 $45.00
$31.50 $45.00
$31.50 $45.00
3.5g
Gentle, effective brush cleaner
$15.75 $21.00
$15.75 $21.00
$15.75 $21.00
3.4 fl oz/100 ml
Glow-boosting, translucent powderÂ
Your match
Nude
A ideal for light to medium skin tones
0.23 oz/6.6 g
$48.75 $65.00
$48.75 $65.00
$48.75 $65.00
3 shades
0.23 oz/6.6 g
Moisturizer for glowing skin
Your match
Bare Glow
A bare, natural glow with ultra-fine pearl pigments
30 ml
$65.25 $87.00
$65.25 $87.00
$65.25 $87.00
30 ml
Versatile eyebrow gel for natural brows
Your match
Blonde
A medium ash brown; for warm medium blonde to medium brown hair
4.4 ml
$26.25 $35.00
$26.25 $35.00
$26.25 $35.00
8 shades
4.4 ml
Gentle eye-makeup remover
$26.25 $35.00
$26.25 $35.00
$26.25 $35.00
3.4 fl.oz./100ml
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