Eyeshadow draws attention to the eyes, creating a complete eye look. It can add depth and dimension, highlight and define.

Our Luxe Eye Shadow lineup features ultra-wearable shades designed to enhance all skin tones.

Brush across eyelid or swipe with your finger. Layer shades and textures to create a range of looks. To intensify, dampen brush before picking up shadow. For added dimension, try combining wet and dry applications—just allow wet shadow to dry before adding another layer.

Choose shades that complement your eye color and skin tone. You can play with intensity and contrasting colors to make your eyes pop. Watch our How To video “Enhance Your Eye Color” for more tips, or chat with us on our website for help.

We don’t recommend it. Applying foundation to eyelids can cause eyeshadow to crease and compromise its wear. 

Apply a medium shade that complements your skin tone on the lid and blend up above the crease so you see the shadow when your eye is open. To add some definition, apply the same shade along lower lash line. For a more defined look, use a deeper shade to line the lower lashes.