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  • Position: Artist in Residence, Asia-Pacific
  • Location: Seoul, South Korea
  • Specialty: Soft and radiant K-pop beauty
  • Inspired by: Fashion and music
As a celebrity makeup artist and beauty expert, Seo Ok has created some of K-pop’s most viral beauty moments—and made those looks accessible to all with easy artistry tutorials rooted in a skin-first approach.
“Makeup is all about the details.”
Seo’s favorites

“Luxe Lipstick is
my all-time favorite.”
Your match
Boss Pink
Dusty rose​
3.5g
$43.00
$43.00
$43.00
25 shades
3.5g
Boss Pink
Your shade
$43.00
Your match
Boss Pink
Dusty rose​
Close
Your match
Walnut
Rich brown with red undertones; for dark skin.
3g
$26.25 $35.00
$26.25 $35.00
$26.25 $35.00
19 shades
3g
Walnut
Your shade
$26.25 $35.00
Your match
Walnut
Rich brown with red undertones; for dark skin.
Close
Your match
Black
A blackest black.
12ml
$41.00
$41.00
$41.00
12ml
Black
15 ml
Choose your size
  • 15 ml
    $25.00
  • 50 ml
    $69.00
  • 100 ml
    $110.00
Close
$25.00
$25.00
$25.00
3 sizes
15 ml
Your match
Black Ink
Best Seller
A jet black.
0.1 oz/3 g
$36.00
$36.00
$36.00
5 shades
0.1 oz/3 g
Black Ink
Your shade
$36.00
Your match
Black Ink
Best Seller
A jet black.
Close
$27.30 $39.00
$27.30 $39.00
$27.30 $39.00
.5oz/15g

Pro Tip

Apply makeup like a feather—using the lightest touch possible.

Behind

the Beauty

You in three words?
Creative, positive, kind

When you’re not doing makeup?

I’m doing makeup, lol

Favorite Bobbi Brown moment?

Creating looks for our amazing campaigns

Other dream job?

Psychologist

Best advice?

Love yourself

Meet

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