Lengthen, Thicken, Define
High-Drama, High-Impact
Eye Opening Mascara
A rich full-bodied formula that builds quickly for instant drama and volume. It’s carbon-black formula intensely thickens, curls and lifts lashes all day.
Thicker, Longer Lashes
Smokey Eye Mascara
Instant volume plus super- saturated length—get dramatically dark, stretched-out lashes in a single stroke with no clumping.
Raincoat For Your Lashes
No Smudge Mascara
From rain to tears, this waterproof, 10-hour wear formula won’t budge. The newly designed brush thickens, lengthens and defines for a classic lash look.
Natural Lashes
Everything Mascara
Our all-in-one formula that lengthens, thickens and defines lashes—an everyday essential in your makeup bag.
Endless Build
Extreme Party Mascara
Mega-volumizing, extreme build and exceptional separation. Re-apply up to four times without clumping.
Every Little Lash
Intensifying Long-Wear Mascara
Our longest-lasting mascara delivers lush, thick lashes for up to 16 hours. This brush is designed to reach every lash—even lower lashes.
HOW TO
NO SMUDGE + ANY MASCARA = WATER-PROOF LASHES
If you layer No Smudge Mascara over other mascara formulas it creates a "raincoat"
effect—making lashes water-proof and smudge proof.