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Lengthen, Thicken, Define

An easy guide to getting your perfect lash look.

High-Drama, High-Impact

Eye Opening Mascara

A rich full-bodied formula that builds quickly for instant drama and volume. It’s carbon-black formula intensely thickens, curls and lifts lashes all day.

$31.00
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Brush

The all-new jumbo brush head fans out each and every lash and pushes lashes up for an eye-opening effect.

Thicker, Longer Lashes

Smokey Eye Mascara

Instant volume plus super- saturated length—get dramatically dark, stretched-out lashes in a single stroke with no clumping.

$31.00
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Brush

The cylindrical area of the brush is able to grab and comb the product through most of the lashes. The tapered tip of the brush is small and allows access to reach even the hardest and shortest lashes.

Raincoat For Your Lashes

No Smudge Mascara

From rain to tears, this waterproof, 10-hour wear formula won’t budge. The newly designed brush thickens, lengthens and defines for a classic lash look.

$31.00
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Brush

Patented brush features soft and stiff bristles: Soft bristles add volume to lashes with a full application of mascara; stiff bristles mimic the effects of a comb and separate lashes.

Natural Lashes

Everything Mascara

Our all-in-one formula that lengthens, thickens and defines lashes—an everyday essential in your makeup bag.

$31.00
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Brush

Tapered brush has flexible bristles that grab each lash, applying the perfect amount of mascara from a natural, but beautifully defined look.

Endless Build

Extreme Party Mascara

Mega-volumizing, extreme build and exceptional separation. Re-apply up to four times without clumping.

$31.00
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Brush

Less dense brush allows lashes to go deeper into the brush grabbing more product for a full lash look.

Every Little Lash

Intensifying Long-Wear Mascara

Our longest-lasting mascara delivers lush, thick lashes for up to 16 hours. This brush is designed to reach every lash—even lower lashes.

$31.00
Select Shade

Brush

Unique bristles reach even the tiniest lashes and instantly build lash volume without clumping.

HOW TO

NO SMUDGE + ANY MASCARA = WATER-PROOF LASHES

If you layer No Smudge Mascara over other mascara formulas it creates a "raincoat" effect—making lashes water-proof and smudge proof.