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Give the Perfect
Gift Every Time
Take the guesswork out of
gifting with SmartGift.
You Choose
A new way to gift. Select items on bobbibrown.com and add them to your SmartGift basket directly on the product page. When you’re ready, follow the instructions to prepare your gift, and we’ll create a custom link for you to surprise your favorite beauty lover.
They Customize
Recipients can instantly preview your gift and can change the shade, size, or exchange for a similarly-priced item.
We Deliver
You’ll be notified to pay for the gift only after it has been accepted. After you pay, the gift will be on its way.

SmartGift FAQs

What is SmartGift?

SmartGift is a digital gifting service that we have teamed up with to make sure every Bobbi Brown gift is perfect.

Why should I send with SmartGift?

SmartGift lets you send gifts instantly. Recipients can swap their gift for a similarly-priced item, if it’s not quite right, and provide their preferred shipping information. You can relax knowing you gifted them exactly what they want.

How do I send a SmartGift?

When browsing on www.bobbibrowncosmetics.com, look for the SEND SMARTGIFT button with the gift box icon next to the ADD TO BAG button on the product page. Select up to three items and add them to your SmartGift basket directly on the page to prepare your gift. When you’re done, SmartGift will create a custom link for you to surprise your favorite beauty lover.

What will my recipient see?

Your recipient will be able to digitally unwrap the gift item(s), view your gift message, and accept your gift or swap it for a different shade of their choosing or for another similarly-priced item. They will also provide their preferred shipping information.

How do I know if my recipient has accepted my gift?

We will send you an email notification when your gift has been accepted and is ready for purchase. If you forget to pay for the gift, we will send you up to three reminders (24 hours, 3 days, 7 days after acceptance).

How do I know if my recipient has accepted my gift?

We will send you an email notification when your gift has been accepted and is ready for purchase. If you forget to pay for the gift, we will send you up to three reminders (24 hours, 3 days, 7 days after acceptance).

When do I pay for the gift?

You will be notified to pay for this gift by email only after your recipient has accepted it and made sure it's perfect.

How does payment work?

Once your gift is accepted, we will send you an easy checkout link to complete the purchase on bobbibrowncosmetics.com.

Can the recipient pay to select an item of higher value?

No, however, the recipient may be able to swap across a pre-set list of similarly-priced items, including items of higher or lower value, to the original gift item sent.