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EYE

Artist-curated cream eyeshadow pairs

7 shades
$42.00
$42.00
1.6g
Pink Steel / Bark
Your shade
$42.00
Your match
Pink Steel / Bark
Pink Steel - Purple shimmer with silver flecks; Bark - Dark brown matte
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Your match
Pink Steel / Bark
Pink Steel - Purple shimmer with silver flecks; Bark - Dark brown matte
1.6g
$42.00

24-hour cream eyeshadow stick

24 shades
$34.00
$34.00
.05 oz./1.6 g
Moonstone
Your shade
$34.00
Your match
Moonstone
New
A pale neutral with a silvery gold sparkle.
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Your match
Moonstone
New
A pale neutral with a silvery gold sparkle.
.05 oz./1.6 g
$34.00

Skin-flattering eye shadow palettes

3 shades
$49.00
$49.00
1.20g/0.04OZ
Rosey Nudes
Your shade
$49.00
Your match
Rosey Nudes
Matte and metallic neutrals with a rosey tint, from sparkling pink-beige to intense cocoa
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Your match
Rosey Nudes
Matte and metallic neutrals with a rosey tint, from sparkling pink-beige to intense cocoa
1.20g/0.04OZ
$49.00

Metallic Shimmer Eye Shadow

9 shades
$42.00
$42.00
2.5g/0.08z
Opalescent
Your shade
$42.00
Your match
Opalescent
THE CLARET COLLECTION
A pale gold champagne.
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Your match
Opalescent
THE CLARET COLLECTION
A pale gold champagne.
2.5g/0.08z
$42.00

Does-it-all, budge-proof crayon

2 shades
$17.00
$17.00
0.9g
Golden Pink
Your shade
$17.00
Your match
Golden Pink
A shimmering pink peach.
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Your match
Golden Pink
A shimmering pink peach.
0.9g
$17.00

2 cream eye shadow stick minis

$17.50 $25.00
$17.50 $25.00
$17.50 $25.00

Mini eye shadow stick and mascara set

$21.00 $30.00
$21.00 $30.00
$49 value
$21.00 $30.00

Smudge-proof, waterproof eyeliner

5 shades
$36.00
$36.00
0.1 oz./ 3 g
Black Ink
Your shade
$36.00
Your match
Black Ink
Best Seller
A jet black.
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Your match
Black Ink
Best Seller
A jet black.
0.1 oz./ 3 g
$36.00

Fine, felt-tip liquid liner pen

$36.00
$36.00
.02 fl oz. / .05ml
Blackest Black
Your match
Blackest Black
The blackest black.
.02 fl oz. / .05ml
$36.00

Precision gel eyeliner pencil

4 shades
$36.00
$36.00
.012 oz./.35 g
Pitch Black
Your shade
$36.00
Your match
Pitch Black
A blackest black.
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Your match
Pitch Black
A blackest black.
.012 oz./.35 g
$36.00

All-day, pigment-rich liner

2 shades
$36.00
$36.00
.004 oz./.12 g
Blackout
Your shade
$36.00
Your match
Blackout
A dark black.
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Your match
Blackout
A dark black.
.004 oz./.12 g
$36.00

Richly pigmented eyeliner pencil

2 shades
$36.00
$36.00
.04 oz/1.3 g
Jet
Your shade
$36.00
Your match
Jet
A blackest black.
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Your match
Jet
A blackest black.
.04 oz/1.3 g
$36.00

Long-wearing, volumizing mascara

2 sizes
$36.00
$36.00
.2 oz./ 5.9 ml
.2 oz./ 5.9 ml
Choose your size
  • .2 oz./ 5.9 ml
    $36.00
  • .09 oz
    $17.00
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$36.00

Thickens, curls, and lifts

$36.00
$36.00
12ml
Black
Your match
Black
A blackest black.
12ml
$36.00

Volumizes & lengthens without smudging

$36.00
$36.00
.18 oz./ 5.5ml
Black
Your match
Black
A jet black.
.18 oz./ 5.5ml
$36.00

Limited-edition eye essentials set

$19.00 $38.00
$19.00 $38.00
$78 value
$19.00 $38.00

All-in-one, refillable eyebrow pencil

10 shades
$46.00
$46.00
.01 oz /.33g
Soft Black
Your shade
$46.00
Your match
Soft Black
A black brown
Close
Your match
Soft Black
A black brown
.01 oz /.33g
$46.00

10 shades
$30.00
$30.00
.01 oz /.33g
Saddle
Your shade
$30.00
Your match
Saddle
A rich brown
Close
Your match
Saddle
A rich brown
.01 oz /.33g
$30.00

Versatile brow gel in clear to color-true shades.

8 shades
$32.00
$32.00
4.4 ml
Clear
Your shade
$32.00
Your match
Clear
Transparent
Close
Your match
Clear
Transparent
4.4 ml
$32.00

Precision Definition Brow Pencil

9 shades
$36.00
$36.00
0.07g
Slate
Your shade
$36.00
Your match
Slate
NEW
A light ash brown; for cool light to medium blonde and brown hair.
Close
Your match
Slate
NEW
A light ash brown; for cool light to medium blonde and brown hair.
0.07g
$36.00
YOUR EYE QUESTIONS, ANSWERED
What’s on the Eye page?

Everything you need—shadows, liners, and more—to create eye-catching soft to smokey looks.

How do I apply eye shadow?

Whether you’re doing an everyday eye look or smokey eyes, you’ll want to start with a neutral shade. When applying your eye shadow, start by applying a neutral base shadow color from lash to brow bone. Then, pick a second color that’s a little darker than your first shadow and brush and blend it on the lid from the lash line to the crease to add definition. Next, you can add eyeliner and, if you want, diffuse it with a darker eye shadow color. As a final step, add mascara to complete your eye look. If you’re looking for the best colors for your desired look or the type of eye shadow that might work best for you, like our Long-Wear Cream Shadow Stick, chat with one of our artists who can help.

How long does eye shadow last and stay on?

When applied, some eye shadows can stay on all day, like our Long-Wear Cream Shadow Stick, which applies easily for 12-hour wear and is budge-proof, crease-proof, and fade-resistant.

How do I apply eyeliner?

First, determine the style of eyeliner you want to have to complement your makeup look. There are a number of techniques to use, from a simple, thin line to more advanced looks (like a cat eye) that require multiple steps. To put on eyeliner, use a pencil like our Long-Wear Eye Pencil or a brush like our Ultra Fine Eye Liner Brush with a liquid or gel formula and apply as close as possible to the top lash line, using short, deliberate strokes. If desired, thinly line your lower lash line close to your waterline using the same technique. For help, chat with one of our artists.

How long does eyeliner stay on?

Depending on the formula, certain eyeliner products can stay on all day. For example, our waterproof Perfectly Defined Gel Eyeliner gives up to 12 hours of wear.

How do I apply mascara?

Different types of mascara can be applied in different ways. But typically, mascara is applied to clean lashes in a simple, upward motion. Once you have your desired lash coverage, allow the mascara to dry thoroughly before proceeding with additional coats or top coats. Long-wear and waterproof mascaras can be difficult to remove with water, but with products like our Instant Long-Wear Makeup Remover, removing mascara is simple and easy.

Can you put mascara on eyelash extensions?

To know whether it is recommended to use mascara for eyelash extensions, it is best to check with the technician who applied the extensions.

How do I shape my eyebrows?

Begin shaping your brows by combing your brow hairs down with a spoolie, such as you find on one end of our Perfectly Defined Long-Wear Brow Pencil. Next, find where your eyebrow shape should start by holding a pencil (or thin brush) against your nostril and aligning it with the inner corner of your eye. This is where the brow should begin. Next, to find your arch’s high point, tilt the top of the pencil about 45 degrees so it aligns with your pupil, while still holding it against your nostril. To determine where your eyebrow should end, tilt the pencil further so it lines up with the end of your eye, still keeping it aligned to your nose’s edge. Now that you know the position of your brow points, you can begin to outline and fill your brows from there.