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Foundation

16-hour natural matte foundation

43 shades
$54.00
$54.00
1 oz./30 ml
Alabaster (C-004 / 00)
Your shade
$54.00
Your match
Alabaster (C-004 / 00)
Light beige with a white hint and pink undertone; for palest skin.
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Your match
Alabaster (C-004 / 00)
Light beige with a white hint and pink undertone; for palest skin.
1 oz./30 ml
$54.00

Radiance-boosting serum foundation

27 shades
$79.00
$79.00
30 ml
Alabaster (C-004)
Your shade
$79.00
Your match
Alabaster (C-004)
SPF40
Lightest beige with a hint of pink undertone; for palest skin.
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Your match
Alabaster (C-004)
SPF40
Lightest beige with a hint of pink undertone; for palest skin.
30 ml
$79.00
MORE BEAUTY.
LESS MAKEUP.
Vitamin Enriched Collection

Water-based, oil-free foundation

30 shades
$54.00
$54.00
1.0 fl oz/30ml
Espresso (N-112 / 10)
Your shade
$54.00
Your match
Espresso (N-112 / 10)
Deepest brown with red/brown/yellow undertones; for the deepest skin.
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Your match
Espresso (N-112 / 10)
Deepest brown with red/brown/yellow undertones; for the deepest skin.
1.0 fl oz/30ml
$54.00

16-hour, medium coverage matte formula

7 shades
$17.50 $25.00
$17.50 $25.00
13ml
Ivory (C-024 / 0.75)
Your shade
$17.50 $25.00
Your match
Ivory (C-024 / 0.75)
Very light beige with pink undertones; for very light skin
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Your match
Ivory (C-024 / 0.75)
Very light beige with pink undertones; for very light skin
13ml
$17.50 $25.00

16-hour, full-coverage matte formula

20 shades
$29.00
$29.00
13ml
Porcelain
Your shade
$29.00
Your match
Porcelain
Extra light beige with a balance of yellow & pink undertones; for pale skin.
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Your match
Porcelain
Extra light beige with a balance of yellow & pink undertones; for pale skin.
13ml
$29.00

Hydrating tinted moisturizer

18 shades
$46.00
$46.00
50ml
Fair 1
Your shade
$46.00
Your match
Fair 1
Lightest pinky beige
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Your match
Fair 1
Lightest pinky beige
50ml
$46.00

On-the-go cream foundation stick

43 shades
$54.00
$54.00
.31 oz./9 g
Warm Ivory (W-026 / 1)
Your shade
$54.00
Your match
Warm Ivory (W-026 / 1)
Fair beige with light yellow undertones; for fair skin.
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Your match
Warm Ivory (W-026 / 1)
Fair beige with light yellow undertones; for fair skin.
.31 oz./9 g
$54.00
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Silky, oil-free powder formula

17 shades
$54.00
$54.00
.38oz /11g
Porcelain
Your shade
$54.00
Your match
Porcelain
Very fair beige with neutral undertones; for extra light skin.
Close
Your match
Porcelain
Very fair beige with neutral undertones; for extra light skin.
.38oz /11g
$54.00

Expertly angled face brush

$55.00
$55.00
7.244" L
$55.00

Ultra-soft foundation brush

$56.00
$56.00
5.29"L
$56.00
YOUR FOUNDATION QUESTIONS, ANSWERED
Learn more
What is foundation makeup?

Foundation makeup helps even out your skin tone and offers a range of skin benefits, depending on the formula. Foundation can help provide coverage of skin imperfections, discoloration, and scars. Foundation comes in many different forms, including liquid, cream, and powder. Liquid foundation is the most common type of foundation makeup and can be applied with a brush, a sponge, or your fingers. It goes on quickly and provides sheer to medium to full coverage, depending on the formula.

Is powder or liquid foundation better?

Whether powder or liquid foundation is better for you depends on your skin type. For example, a powder foundation such as our Skin Weightless Powder Foundation offers full coverage with a matte finish, which works well for people with oilier skin. For those with drier skin who are looking to boost their natural glow, our Intensive Serum Foundation SPF 40/30 is a liquid formula that offers 12 hours of full coverage.

How long does foundation last per wear?

Different foundation formulas have various lengths of staying power, so it depends on your needs and the look you are going for. Some foundations wear all day and then some. For example, our Skin Long-Wear Weightless Foundation SPF 15 offers medium-to-full coverage and lasts up to 16 hours. You might also decide on a lighter coverage foundation like our Nude Finish Tinted Moisturizer SPF 15 that covers unevenness while keeping your face hydrated. No matter what you opt for, our best-rated foundation formulas help keep you looking flawless.

How do I find my foundation shade?

Foundation shade matching can be difficult when there are limited options, but Bobbi Brown offers an extensive range of shades for many different skin tones. In addition, we match your skin tone and go one further—down to your undertone. Our know-how reveals your truest shade that looks like your skin, only better. And we make finding that shade easy too. Our Foundation Shade Finder quiz matches you to your skin-true shade in 15 seconds. And our Virtual Try-On tool (for mobile only) lets you see yourself in all the shades of our bestsellers. For some expert assistance, chat with one of our artists online.

What brush should I use for foundation?

It’s important to have a dedicated brush for applying foundation. Foundation brushes not only help make application easier, but they also help keep product off your fingers. Different types of foundation brushes have specific characteristics, so choose the one that suits the finish you want, the coverage you need, and the formula you’re using. For example, if you’re aiming for a flawless, full-coverage look, stipple and blend with our Full Coverage Face Brush. Or our Precise Buffing Brush is perfect for blending foundation in hard-to-reach spots like around your nose for a natural-looking, second-skin finish.

Should I put concealer on before or after foundation?

Concealer is used to minimize the appearance of dark circles, blemishes, and imperfections, and the specific formula determines whether to apply before or after foundation. For example, we recommend applying our Instant Full Cover Concealer works before foundation, while our Skin Concealer Stick should be used after foundation. It is best to read the directions for the specific concealer you are using. You can also talk to one of our experts today about applying foundations and concealers.

What foundation is best for me?

At Bobbi Brown, we make finding the right foundation simple. One way is to use our Foundation Shade Finder quiz, which matches your shade in the best formula based on your preferences. You can also narrow down your search by using our page filters. Depending on what finish and coverage you're looking for, there are several different options to choose from. Some foundations last longer, while other formulas offer buildable coverage for simple reapplication. We have foundations that provide lighter, sheer coverage up to full coverage. In the end, the best makeup foundation is going to depend on what works best for you.