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          Vitamin Enriched Face Base (Original Formula)

          Bestselling hydrating moisturizer & multivitamin makeup primer
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          Vitamin Enriched Face Base (Original Formula)
          Vitamin Enriched Face Base (Original Formula)
          Vitamin Enriched Face Base (Original Formula)
          Vitamin Enriched Face Base (Original Formula)
          Vitamin Enriched Face Base (Original Formula)
          Vitamin Enriched Face Base (Original Formula)
          Vitamin Enriched Face Base (Original Formula)
          Vitamin Enriched Face Base (Original Formula)
          Vitamin Enriched Face Base (Original Formula)
          Bestselling hydrating moisturizer & multivitamin makeup primer
          100 ml |
          50 ml |
          15 ml |
          Add to bag Select shades

          30% off Cleansers & Toners* Shop now

          What it is

          Skincare made for makeup. Our bestselling hydrating primer instantly nourishes, plumps, and preps skin to improve the look of foundation. It's full makeup prep in one step, blending the performance of a makeup primer with the cushion of a moisturizer.

          Allure 2025 Best of Beauty Award Winner
          Best Hydrating Primer

          2026 Beauty Inc. Award Winner
          100 Greatest Products of All Time

          Use it with

          Weightless Skin Foundation SPF 15

          Weightless Skin Foundation SPF 15

          $58.00 | 1 fl oz/30 ml
          Add to bag
          Color Corrector

          Color Corrector

          $35.00 | 0.05 oz/1.4 g
          Add to bag
          Skin Concealer Stick

          Skin Concealer Stick

          $35.00 | 3g
          Add to bag

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          BACKSTAGE SECRET
          TO BESTSELLER

          Over 20 years ago, makeup artists using our original face cream backstage gave it rave reviews as a hydrating primer. We renamed it Vitamin Enriched Face Base, and a bestseller was born.

          ACE YOUR BASE IN 3 STEPS

          Achieve radiant skin with this easy 3-step method with Vitamin Enriched Smoothing Serum, Vitamin Enriched Face Base and Weightless Skin Foundation.
          Vitamin Enriched Smoothing Serum
          Step 1:

          Boost Hydration

          First apply Vitamin Enriched Smoothing Serum. Our 2-in-1 smoothing serum and glow essence smooths, improves the look of blemish marks, moisturizes, and boosts skin’s natural-looking glow.
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          Vitamin Enriched Face Base
          Step 2:

          Moisturize & Prime

          Then apply Vitamin Enriched Face Base. Our bestselling multivitamin-enriched moisturizing primer for the face instantly nourishes, plumps, and preps skin with healthy hydration to improve the look of foundation.
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          Weightless Skin Foundation
          Step 3:

          True-To-You-Coverage

          Finish with Weightless Skin Foundation SPF 15. Long-wear foundation that delivers 24-hour moisture and 24-hour wear for a natural matte finish that looks like skin, not makeup.
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          FACE THE DAY FRESH

          Our Vitamin Enriched Collection

          does more for skin with multivitamin-infused formulas and a bright citrus scent.
          1. ○ Multivitamin blends including Vitamins B and C help replenish and revitalize skin

          2. ○ Hydrating ingredients including Hyaluronic Acid help provide instant and lasting moisture

          3. ○ Natural fragrance of Grapefruit and Geranium Oils uplifts the senses


          LOOKS WE LOVE
          @BOBBIBROWN

          YOUR QUESTIONS, ANSWERED

          Learn more

          WHAT ARE THE BENEFITS OF WEARING A PRIMER? 

          Primer helps grip makeup and create a seamless canvas for application. It can also help improve the look of makeup. When you use Vitamin Enriched Face Base as your primer, you get the bonus of skin-plumping hydration.

          WHEN SHOULD I USE A FACE PRIMER? 

          Primers are formulated to help grip makeup for seamless makeup application and improve the look of foundation.

          CAN I USE VITAMIN ENRICHED FACE BASE AS A MOISTURIZER? 

          Yes, Vitamin Enriched Face Base was initially developed as a moisturizer. It was only after our artists noticed how it created a smooth and seamless canvas for makeup that it was renamed Vitamin Enriched Face Base.

          DO I PUT MOISTURIZER ON BEFORE VITAMIN ENRICHED FACE BASE? 

          If you have normal to oily skin, you don’t need to use another moisturizer before Vitamin Enriched Face Base. Our 2-in-1 moisturizer and primer combines the hydration of a moisturizer with the benefits of primer to help grip makeup and create a seamless base for application. If you have dry to very dry skin, you may want to apply a moisturizer beforehand for extra hydration.

          DO I PUT MAKEUP PRIMER UNDER MY EYES? 

          We recommend using Vitamin Enriched Eye Base on the delicate undereye area.

          DOES SPF GO ON BEFORE OR AFTER PRIMER? 

          SPF should be applied as the last step of your skincare regimen before makeup. Use it after applying Vitamin Enriched Face Base, our 2-in-1 moisturizer and primer. If you are using a separate moisturizer and primer, apply SPF after your moisturizer.

          Vitamin Enriched Face Base (Original Formula)
          100 ml |
          50 ml |
          15 ml |
          Add to bag Select shades