We love our planet, so we’re doing our part to protect it. We are working to make Bobbi Brown a more sustainable makeup brand by reducing packaging, creating more refillable makeup, and sourcing responsibly. We strive to offer more environmentally friendly makeup to help reduce our environmental impact. We have created a set of sustainability goals to meet by 2025 that will help make Bobbi Brown an eco-friendly makeup brand, and we are already well on our way to meeting them. Our first goal is to have 75% of packaging be recyclable, refillable, reusable, recycled, or recoverable. Right now, we’re more than halfway there. Second, we aim to have 50%+ additional post-consumer recycled (PCR) material in packaging. We are increasing the amount of PCR in our packaging by 50% by 2025 (as compared to 2019 baseline), and beginning in 2021, we are starting to incorporate a minimum of 30% PCR into new compact launches. And third, we plan to have 100% FSC-certified forest-based fiber cartons, and we’re already at 84%+.
sustainability
75% of packaging is recyclable, refillable, reusable, recycled, or recoverable
Right now, we’re more than halfway there — 49% recyclable, refillable, reusable, recycled, or recoverable (as of fiscal year 2021)
50%+ additional post-consumer recycled (PCR) material in packaging
We are increasing the amount of PCR in our packaging by 50% by 2025 (as compared to 2019 baseline), and beginning in 2021, we are starting to incorporate a minimum of 30% PCR into new compact launches
100% FSC-certified forest-based fiber cartons
We’re already at 84%+
