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Foundation

24-hour hydrating foundation, available in 53 shades

Your match
Neutral Cool Espresso
Rich Brown with subtle red-blue undertones for deepest skin
1 fl oz/30 ml
$57.00
$57.00
$57.00
53 shades
1 fl oz/30 ml
Neutral Cool Espresso
Your shade
$57.00
Your match
Neutral Cool Espresso
Rich Brown with subtle red-blue undertones for deepest skin
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24-hour hydrating foundation

Your match
Warm Almond
Dark brown with yellow undertones for dark skin
13 ml.
$29.00
$29.00
$29.00
19 shades
13 ml.
Warm Almond
Your shade
$29.00
Your match
Warm Almond
Dark brown with yellow undertones for dark skin
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MORE BEAUTY.
LESS MAKEUP.
Vitamin Enriched Collection

Last chance: 16-hour natural matte foundation

Your match
Cool Espresso (C-116 / 10.25)
Cool darkest brown with neutral undertones; for the deepest skin.
1 oz./30 ml
$39.90 $57.00
$39.90 $57.00
$39.90 $57.00
6 shades
1 oz./30 ml
Cool Espresso (C-116 / 10.25)
Your shade
$39.90 $57.00
Your match
Cool Espresso (C-116 / 10.25)
Cool darkest brown with neutral undertones; for the deepest skin.
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Radiance-boosting serum foundation

Your match
Warm Espresso
Rich brown with yellow and red undertones, slightly more red for deepest skin
30 ML
$82.00
$82.00
$82.00
27 shades
30 ML
Warm Espresso
Your shade
$82.00
Your match
Warm Espresso
Rich brown with yellow and red undertones, slightly more red for deepest skin
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16-hour, medium coverage matte formula

Your match
Neutral Walnut (N-090)
Deep brown with a balance of red and yellow for deep skin
13ml
$27.00
$27.00
$27.00
13ml
Neutral Walnut (N-090)

16-hour, full-coverage matte formula

Your match
Sand
Light beige with a balance of yellow & pink undertones; slightly more yellow; for light skin
13ml
$30.00
$30.00
$30.00
16 shades
13ml
Sand
Your shade
$30.00
Your match
Sand
Light beige with a balance of yellow & pink undertones; slightly more yellow; for light skin
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Hydrating tinted moisturizer

Your match
Rich 2
Rich Neutral
50ml
$48.00
$48.00
$48.00
18 shades
50ml
Rich 2
Your shade
$48.00
Your match
Rich 2
Rich Neutral
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On-the-go cream foundation stick

Your match
Warm Ivory (W-026 / 1)
Fair beige with light yellow undertones; for fair skin.
0.31 oz/9 g
$57.00
$57.00
$57.00
43 shades
0.31 oz/9 g
Warm Ivory (W-026 / 1)
Your shade
$57.00
Your match
Warm Ivory (W-026 / 1)
Fair beige with light yellow undertones; for fair skin.
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Always here to help
Connect with a makeup artist instantly for answers, advice, and more.

Silky, oil-free powder formula

Your match
Warm Honey
Deep tanned beige with yellow and golden undertones; for medium to dark skin.
0.38 oz/11 g
$57.00
$57.00
$57.00
17 shades
0.38 oz/11 g
Warm Honey
Your shade
$57.00
Your match
Warm Honey
Deep tanned beige with yellow and golden undertones; for medium to dark skin.
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Expertly angled face brush

$57.00
$57.00
$57.00
7.244" L

Angular foundation brush

$36.40 $52.00
$36.40 $52.00
$36.40 $52.00

Foundation brush for full coverage

$57.00
$57.00
$57.00
5.29"L
Looks we love
@BobbiBrown
YOUR FOUNDATION QUESTIONS, ANSWERED
Learn more
What is foundation makeup?

Foundation makeup helps even out your skin tone and offers a range of skin benefits, depending on the formula. Foundation can help provide coverage of skin imperfections, discoloration, and scars. Foundation comes in many different forms, including liquid, cream, and powder. Liquid foundation is the most common type of foundation makeup and can be applied with a brush, a sponge, or your fingers. It goes on quickly and provides sheer to medium to full coverage, depending on the formula.

Is powder or liquid foundation better?

Whether powder or liquid foundation is better for you depends on your skin type. For example, a powder foundation such as our Skin Weightless Powder Foundation offers full coverage with a matte finish, which works well for people with oilier skin. For those with drier skin who are looking to boost their natural glow, our Intensive Serum Foundation SPF 40/30 is a liquid formula that offers 12 hours of full coverage.

How long does foundation last per wear?

Different foundation formulas have various lengths of staying power, so it depends on your needs and the look you are going for. Some foundations wear all day and then some. For example, our Skin Long-Wear Weightless Foundation SPF 15 offers medium-to-full coverage and lasts up to 16 hours. You might also decide on a lighter coverage foundation like our Nude Finish Tinted Moisturizer SPF 15 that covers unevenness while keeping your face hydrated. No matter what you opt for, our best-rated foundation formulas help keep you looking flawless.

How do I find my foundation shade?

Foundation shade matching can be difficult when there are limited options, but Bobbi Brown offers an extensive range of shades for many different skin tones. In addition, we match your skin tone and go one further—down to your undertone. Our know-how reveals your truest shade that looks like your skin, only better. And we make finding that shade easy too. Our Foundation Shade Finder quiz matches you to your skin-true shade in 15 seconds. And our Virtual Try-On tool (for mobile only) lets you see yourself in all the shades of our bestsellers. For some expert assistance, chat with one of our artists online.

What brush should I use for foundation?

It’s important to have a dedicated brush for applying foundation. Foundation brushes not only help make application easier, but they also help keep product off your fingers. Different types of foundation brushes have specific characteristics, so choose the one that suits the finish you want, the coverage you need, and the formula you’re using. For example, if you’re aiming for a flawless, full-coverage look, stipple and blend with our Full Coverage Face Brush. Or our Precise Buffing Brush is perfect for blending foundation in hard-to-reach spots like around your nose for a natural-looking, second-skin finish.

Should I put concealer on before or after foundation?

Concealer is used to minimize the appearance of dark circles, blemishes, and imperfections, and the specific formula determines whether to apply before or after foundation. For example, we recommend applying our Instant Full Cover Concealer works before foundation, while our Skin Concealer Stick should be used after foundation. It is best to read the directions for the specific concealer you are using. You can also talk to one of our experts today about applying foundations and concealers.

What foundation is best for me?

At Bobbi Brown, we make finding the right foundation simple. One way is to use our Foundation Shade Finder quiz, which matches your shade in the best formula based on your preferences. You can also narrow down your search by using our page filters. Depending on what finish and coverage you're looking for, there are several different options to choose from. Some foundations last longer, while other formulas offer buildable coverage for simple reapplication. We have foundations that provide lighter, sheer coverage up to full coverage. In the end, the best makeup foundation is going to depend on what works best for you.