Formulas that nourish and condition by infusing skin with luxurious hydration. 

Face moisturizer adds hydration to the face, which can help reduce the appearance of fine, dry lines. Moisturizers come in various forms and, when used during a makeup routine, are applied before face makeup. Moisturizer is absorbed by skin to deliver hydration. As a result of this process, your face should feel softer and more hydrated after applying moisturizer. 

Tinted moisturizers are makeup products worn on their own or underneath makeup for added moisture and slight coverage. Similar to foundation, tinted moisturizer comes in various shades. A tinted moisturizer usually provides lighter coverage than a liquid foundation, so if you’re looking for lighter coverage and hydration, tinted moisturizer is the way to go. 

Moisturizer application is an important step of any skincare and makeup routine. It is best to moisturize after cleansing, exfoliating, toning, and applying any serums, but always moisturize before makeup. Moisturizer application is an important tool for keeping your skin healthy and hydrated. When applying, you should take a small amount and gently massage it onto your face and neck in upward, sweeping motions. Press into skin to encourage absorption. Learn about achieving a hydrated glow from one of our pros in this How To. 

When it comes to skincare, certain parts of a routine are standard. Using a moisturizer, for example, is one of those. Generally, you want to use a moisturizer after every time you wash your face and before you apply your makeup, depending on your personal skin concerns. All in all, the first step to healthy skin is moisturizing on a regular basis. 

If moisturizing your face isn’t a daily habit, the skin on your face could become dry. Moisturizing at least once every single day helps to give skin a healthy-looking glow and reduce the appearance of fine, dry lines. When considering your moisturizer routine, take your skin concerns into account so you can meet your skincare goals with the appropriate moisturizing products. 

The difference between serum and moisturizer is that serums contain ingredients to help target different types of skin concerns, while moisturizers are more of a general-purpose product to help with hydration. It’s a general rule that serums should be applied to the skin directly after cleansing and toning. Talk to one of our experts at Bobbi Brown for help finding the best serum for your healthy skin goals.