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Vitamin Enriched Smoothing Serum

NEW Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*

NEW Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*

Get a free bestsellers set on $85+. Use code: bests at checkout.

What it is
Niacinamide and Vitamin C 2-in-1 smoothing serum and glow essence boosts moisture and radiance while brightening dark spots and prepping skin for seamless makeup application.

What else you need to know:
Infused with 10 potent skin-caring ingredients, this multitasking formula gives skin an overnight moisture boost and a fresh, hydrated glow while helping smooth and even skin texture. When used with Vitamin Enriched Face Base, it helps plump skin and smooth makeup application.

Highlighted Ingredients:
Niacinamide (Vitamin B3) helps provide long-term hydration.
Vitamin C: helps fight dullness and delivers skin-tone-brightening benefits over time
HydroGlow Fruit Complex and Cactus Flower help provide long-term moisturization for a hydrated, healthy-looking glow.

AS SEEN ON TIKTOK

Our Vitamin Enriched regimen boosts hydration overnight and delivers a smoother, brighter, more even-toned look over time.

Try the regimen:

NEW Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*

$85.00
$85.00

Hydrating moisturizer & makeup primer

$25.00
$25.00

Hydrating under eye primer

$65.00
$65.00
TOP REVIEWS
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Artistry 101: Vitamin Enriched Smoothing Serum

vitamin enriched smoothing serum

NEW Vitamin Enriched Smoothing Serum

REAL RESULTS

The first step of our
Artist-approved Vitamin
Enriched regimen boosts
hydration overnight and
delivers a smoother,
brighter, more even-toned
look over time.

93% say it creates a smooth
surface for makeup
application over time*

91% say skin looks brighter**

90% say it improves the
look of skin's texture***

*Consumer testing on 153 women
after using product for two weeks.

**Consumer testing on 149 women
after using product for two weeks.

***Consumer testing on 141 women
after using product for two weeks.

POTENT INGREDIENTS.
SMOOTHER SKIN.

Powered by potent skin-caring ingredients,
NEW Vitamin Enriched Smoothing Serum
is the first step of our Artist-approved
Vitamin Enriched regimen.

HydroGlow Fruit Complex helps provide
long-term moisturization
Niacinamide (Vitamin B3) helps provide
long-term hydration
Vitamin C helps fight dullness and delivers
skin-tone-brightening benefits over time

Acetyl Glucosamine helps smooth and
even skin’s texture through gentle
exfoliation over time

LOOKS WE LOVE
@BOBBIBROWN
Vitamin Enriched Smoothing Serum