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Intensive Serum Foundation SPF 40/30

Radiance-boosting serum foundation

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Your match
Your perfect matchYour Perfect Match Rich brown with yellow and red undertones, slightly more red for deepest skin
Your perfect matchYour Perfect Match
All Shades

Radiance-boosting serum foundation

$61.50 $82.00
30 ML
| 30 ML

Pick a free set on $85+ ($50 value). No code needed.

What it is
Our serum foundation with SPF—infused with 75% skin-caring ingredients, including Cordyceps—provides a plumper and more radiant look instantly and over time. This tone-perfecting dewy foundation gives skin seamless, buildable coverage that lasts for 12 hours.
Your perfect matchYour Perfect Match
All Shades
  • Warm Espresso Rich brown with yellow and red undertones, slightly more red for deepest skin
  • Espresso (N-112) Rich brown with a balance of yellow and red undertones for deepest skin
  • Chestnut (W-108) Rich brown with red undertones for rich skin
  • Walnut (W-098) Deep brown with red undertones for deep skin
  • Warm Walnut (W-096) Deep brown with yellow undertones for deep skin
  • Neutral Warm Walnut Deep brown with yellow and brown undertones for deep skin
  • Warm Almond (W-086) Dark brown with yellow undertones for dark skin
  • Almond (C-084) Dark brown with a red undertone for dark skin
  • Golden (W-074) Medium dark beige with golden yellow undertones for medium dark skin
  • Warm Honey (W-066) Medium dark beige with golden yellow undertones for medium dark skin
  • Honey (W-064) Medium dark beige with yellow undertones for medium dark skin
  • Neutral Cool Honey Medium dark beige with pink and yellow undertones for medium dark skin
  • Warm Natural (W-056) Medium beige with yellow undertones; for medium skin
  • Natural Tan (W-054) Medium beige with yellow undertones; for medium olive skin
  • Natural (N-052) Medium beige with a balance of yellow & pink undertones; slightly more yellow; for medium skin
  • Warm Beige (W-046) Light medium beige with yellow undertones; for light to medium skin
  • Beige (N-042) Light medium beige with a balance of pink and yellow undertones; for light to medium skin
  • Warm Sand (W-036) Light beige with yellow undertones; for light skin
  • Cool Sand (C-036) Light beige with pink undertones; for light skin.
  • Sand (N-032) Light beige with a balance of yellow & pink undertones; slightly more yellow; for light skin
  • Cool Ivory (C-026) Very light beige with pink undertones; for very light skin
  • Warm Ivory (W-026) Very light beige with yellow undertones; for very light skin
  • Neutral Ivory Light beige with neutral undertones
  • Ivory (C-024) Very light beige with a balance of pink and yellow undertones; for very light skin
  • Warm Porcelain (W-016) Extra light beige with yellow undertones; for pale skin.
  • Porcelain (N-012) Extra light beige with a balance of yellow & pink undertones; for pale skin.
  • Alabaster (C-004) Lightest beige with a hint of pink undertone; for palest skin.
TOP REVIEWS

Origin story

LIPSTICK WITH
TRUE COLORS
The laid-back lip has been our thing since the beginning. In 1991, we changed the game with 10 neutral lipsticks—a bold move in a beauty world of brights. Three decades later, we’ve gone back to our roots with an updated lineup of Luxe Lip Color, formulated with a neutral base to flatter every skin tone. It’s the can’t-live-without-it lipstick. Bolds that enhance but never overpower. Neutrals that brighten but never wash out.
BENEFITS AND CLAIMS
Give brows a smoother, fuller look in seconds—no salon required.
WHAT’S INSIDE
Find Your Formula
LOOKS WE LOVE
@BOBBIBROWN
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YOUR QUESTIONS, ANSWERED
Learn more
WHAT ARE THE BENEFITS OF SERUM FOUNDATION? 

Infused with 75% skin-caring ingredients, including Cordyceps, our Intensive Serum Foundation provides a plumper and more radiant look instantly and over time.

WHAT’S THE DIFFERENCE BETWEEN INTENSIVE SERUM FOUNDATION AND OTHER BOBBI BROWN FOUNDATIONS? 

This tone-perfecting, dewy foundation gives skin seamless, buildable, medium to full coverage that lasts for 12 hours. Use our Virtual Try-On to find the right formula and shade for you. Or chat with us for help.

IS BOBBI BROWN INTENSIVE SERUM FOUNDATION GOOD FOR MATURE SKIN? 

Our Intensive Serum Foundation is just what mature (we call it ageless) skin needs to nourish, protect, and enhance your skin.

HOW DO I CHOOSE THE RIGHT SHADE OF FOUNDATION? 

Find your shade by swatching a small amount of foundation from your cheek to your jawline in a shade close to your skin tone. The right shade will blend seamlessly into your skin. Double-check on your forehead because that’s where you get the most sun exposure, and skin can be a deeper tone. For more help, use our Virtual Try-On or Beauty Chat.

HOW DO I APPLY SERUM FOUNDATIONS? 

Apply with your fingers, smoothing with our Full Coverage Face Brush (sold separately) for a second-skin finish.

WHICH CONCEALER GOES WITH INTENSIVE SERUM FOUNDATION SPF 40/30? 

Our Intensive Serum Concealer brightens and evens imperfections for a fresher, more rejuvenated look—instantly. It’s the perfect complement to Intensive Serum Foundation.

HOW DO I FIND A CONCEALER SHADE TO MATCH MY FOUNDATION? 

Our shade names should give you a starting point. They’re designed to help you find your skin-true match in every shade family. Not sure? You can always chat with us for help or try our Virtual Try-On.

SHOULD FOUNDATION GO ON THE EYELIDS? 

We don’t recommend it. Applying foundation to eyelids can cause eyeshadow to crease and compromise its wear.

Intensive Serum Foundation SPF 40/30
$61.50 $82.00
30 ML
| 30 ML
Warm Espresso