![Skincare Hydration Heroes](/media/export/cms/Homepage/SS24/FY24_Beauty_Awards_Allure_Homepage-Hero-Single-FullBleed-Mobile_LWCSS_Slice.jpg)
Award-Winning Eyes
Discover the shimmering shades of our 24-hour
Long-Wear Cream Shadow Stick, an Allure Best
of Beauty Award Winner.
Long-Wear Cream Shadow Stick, an Allure Best
of Beauty Award Winner.
Shop bestsellers
NEW Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*
$85.00
$85.00
30ml
$85.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Hydrating moisturizer & makeup primer
3 sizes
$69.00
$69.00
50 ml
50 ml
Choose your size
- 15 ml$25.00
- 50 ml$69.00
- 100 ml$110.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
$69.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
24-hour cream eyeshadow stick
28 shades
$34.00
$34.00
.05 oz./1.6 g
Moonstone
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
.05 oz./1.6 g
$34.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
16-hour natural matte foundation
43 shades
$54.00
$54.00
1 oz./30 ml
Alabaster (C-004 / 00)
Your shade
$54.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
1 oz./30 ml
$54.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Rich yet lightweight face moisturizer
$69.00
$69.00
1.7 oz./ 50 ml
$69.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Skin-warming matte color
8 shades
$47.00
$47.00
9g
Golden Light
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
9g
$47.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Silky, skin-enhancing cheek color
12 shades
$36.00
$36.00
3.5g
Pale Pink
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
3.5g
$36.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Playful, effortless lipstick
20 shades
$33.00
$33.00
3.4g / 0.12 oz.
CRANBERRY
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
3.4g / 0.12 oz.
$33.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Gentle makeup oil cleanser
4 sizes
$60.00
$60.00
200ml
200ml
Choose your size
- 30ml$20.00
- 100ml$38.00
- 200ml$60.00
- 400ml$90.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
$60.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Moisturizing undereye primer
$64.00
$64.00
15ml
$64.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Long-wearing, volumizing mascara
2 sizes
$36.00
$36.00
.2 oz./ 5.9 ml
.2 oz./ 5.9 ml
Choose your size
- .2 oz./ 5.9 ml$36.00
- .09 oz$17.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
$36.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Full-coverage under eye color corrector
7 shades
$24.50 $35.00
$24.50 $35.00
.05oz / 1.4g
Very Deep Peach
Your shade
$24.50 $35.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
.05oz / 1.4g
$24.50 $35.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Hydrating balm with SPF
$32.00
$32.00
.5oz/15g
$32.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
Radiance-boosting serum foundation
27 shades
$79.00
$79.00
30 ml
Alabaster (C-004)
Your shade
$79.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
30 ml
$79.00
- Please note: this item will ship in 2-4 weeks.
- Coming Soon
- Inactive
- Notify me when its available ::release_date::
- A few left!
- Only Left!
![Background image showing new, mystery product swatch](/media/export/cms/LWCLS_Countdown_MOB-1.jpg)
Mon April 01 2024 08:00:00
0 DAYS
0 HRS
0 MINS
0 SECS
Our #1 shadow stick, now a liner
Join our rewards program BB Access to get first dibs on the launch.
Shop by category
![](/media/export/cms/HP_Modules/SS24/BB_FY24_SCO_Category_Skin.jpg)
Shop skin
![](/media/export/cms/HP_Modules/SS24/BB_FY24_Category_Eyes.jpg)
Shop eye
![](/media/export/cms/HP_Modules/SS24/FY24_BB_Module_PC_Face_v2.jpg)
Shop face
![](/media/export/cms/HP_Modules/SS24/BB_FY24_Category_Lips.jpg)
Shop lips
Always-on artistry
let’s chat
Looking for some tips? Our Artists love to share.
Just ask us in Live Chat.
Monday–Friday 10 AM–10 PM ET
Saturday & Sunday 12 PM–8 PM ET
![](/media/export/cms/HP_Modules/SS24/Homepage_Module_Desktop (002).jpg)
New Vitamin Enriched Smoothing Serum
PREP LIKE A PRO
Pair our new 2-in-1 smoothing serum and glow essence with bestselling Vitamin Enriched Face Base to help plump skin so your makeup goes on smoothly.
![Up To 40% Off](/media/export/cms/HP_Modules/FH23/BB_Mobile_FY24_VESS_VEFB_Repromote_SPP_Module_VE_Serum_VESS_VEFB_Slice_02.jpg)
![](/media/export/cms/HP_Modules/FH23/BB_Mobile_FY24_VESS_VEFB_Repromote_SPP_Module_VE_Serum_VESS_VEFB_Slice_01 2.jpg)
OUR GIFT TO YOU
![](/media/export/cms/NAAGENCY-3354/Offer-Landing-Page.gif)
GIFTS FOR YOU
A full-size eye product is yours when you spend $85+. Plus, get a free full-size precise buffing brush with orders $100+. No code needed. Applies at checkout.
Shop our exclusive Emergency Eye Essentials Kit. Limited-edition set includes a Long-Wear Cream Shadow Stick in Moonstone, Long-Wear Gel Eyeliner in Black Ink, Smokey Eye Mascara, and Beauty Emergency Bag. Yours for $74 ($106 value).